May. 13th, 2008

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(First read on Making Light. Also on Firedoglake.)

In response to Obama's overwhelmingly popular platform of change, the National Republican Congressional Committee (NRCC) unveiled its new campaign slogan: "The Change You Deserve."

Barring all semantic issues with the phrase (ranging from images of fat cats tossing a nickel to a homeless person begging for change to the illogic of "wait, but your party's incumbent right now, so...?" and other such exercises of morbid imaginations), it's also problematic because the phrase is already being used to market the antidepressant Effexor:

The Change You Deserveā„¢

Are these symptoms of depression interfering with your life?

  • Not involved with family and friends the way you used to be?
  • Low energy, fatigue?
  • Not motivated to do the things you once looked forward to doing?
  • Not feeling as good as you used to?

Not exactly inspiring, is it? Especially when you consider that the drug's been under a Black Box Warning for promoting suicidal tendencies since (oh, the irony) 2004.

-Reileen
there's no escaping because my fate is horror and doom

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Reileen van Kaile

April 2010

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