#293 - In which Reileen gets a wee bit irrational.

[reileen]

Sears Tower to be renamed Willis Tower:

Sears Tower is no more.

The 110-story Chicago giant, the nation's tallest building, will be renamed Willis Tower under a leasing deal. The New York-based owners signed a lease with Willis Group Holdings, a London-based insurance broker, for 140,000 square feet.

Willis said it will consolidate five Chicago-area offices and move 500 employees into the tower. The company said it is paying $14.50 per square foot in rent and that the naming rights come with no additional cost.

NO! NO! A THOUSAND TIMES NO!

It's the fucking Sears Tower, d00ds! YOU DON' MESS WIT DAT, GET WHAT'M SAYIN'?????

-Reileen
I never wanted to be one of you anyway

Comments

Re: Hmm...

[reileen.livejournal.com]

It's really stupid! This isn't just some local building - this is a worldwide icon of Chicago! Someone I heard over the radio said it best: for the company to change the name like this just reeks of pride, vanity, hubris. I hope we can change it back.